LOCAL SEARCH OPTIMIZATION
Why Is Local SEO Important?
Local SEO plays a huge role in your visibility in Google. When someone searches for a service, Google wants to connect them with businesses nearby. So, if you don’t have a physical address in your target cities, appearing in search results is challenging. Post office boxes won’t work and many virtual office locations are risky.
Local SEO helps Google understand where your business is located, how you may be contacted and what your business does. It’s especially critical for small- and medium-sized businesses and larger companies with many locations that target people locally.
Beat Nearby Competition with Our Local SEO Process
Surge Marketings’ local SEO specialists use tested strategies and techniques to deliver visitors to both your physical location and your website. We also combine these strategies with paid search, paid social, and programmatic to give you immediate results and to help increase local brand recognition.
Optimize Your Listings for Google Maps and the “Local Pack”
The “local 3-pack” or “local pack” in Google’s search results usually appears just below the ads listings. It’s extremely valuable visibility above the organic results. If your business appears in the local 3-pack, it has a great shot at earning clicks.
You probably know by now that a majority of searches come from mobile devices. What’s an easy way to get found by mobile users? Optimize your listings in Google My Business, Bing Places for Business, Apple Maps (used by Siri) and GPS devices.
Build and Make Citations and NAP Consistent
An important trust factor in Google’s local algorithm is your business’ NAP (name, address, and phone number). Having the same NAP in many relevant sites and directories shows stability. It tells Google and Google Maps that your business has reliable and verifiable contact information and an actual physical location. If your business has unclaimed, incomplete, or inconsistent listings, it may handicap you in local search results.
Surge Marketing makes sure your listings are complete and have thorough and accurate information. For larger companies with many locations, we manage your account with software that helps us maintain all of these listings for each location in an organized, accurate, and strategic way. As you add or move locations, make changes to your name or phone number, we help you adjust citations accordingly.
Organic Local Search Optimization
Besides map packs, we optimize for Google’s organic search results. Appearing in organic results is especially important for searches that do not have a map pack. Surge Marketing can help optimize or create pages for each of your locations on your website with the goal of ranking highly and appearing in the local pack for top relevant search terms. These location or service area pages must be strategically written to provide unique information relevant to that community or neighborhood.
